Dynamic Yield Management
A ton of publishers are using paid traffic sources to grow audiences.
It would be nice to use the advance reports section to add in paid traffic to show by source (Facebook, RevContent, etc) where profits or losses are happening by URL--or something like that. I don't want to use a tool that's entirely arbitrage because that could lead to a ton of crap traffic.
See AdNgin is currently planning on developing a similar tool:
And the full presentation: https://www.slideshare.net/eyalk100/the-insiders-guide-to-traffic-arbitrage