I was thinking that as a way to deal with ad blockers and for monetizing repeat site traffic, that having an option to turn off ads would be ideal. Site visitors could pay a few dollars per year and then be able to access the site through a login, and there would be no ads displayed. For those people, the benefit would be faster loading times for pages, and no ads. Payment processing and login access could be done through Ezoic, and there would be a percentage of payment for Ezoic, and the remainder to the site owner. Frequent website visitors are most likely to sign up for this and over time you build up the number of "subscribers". The income from subscribers would increase over time which would help offset losses from volatile Google organic traffic changes, which is often. I know of one person who has done something like this and it's paying off.