Effective EPMV (minus mandatory premium charges)
Effective EPMV needs to be shown in reporting
This seems like the best place to put this suggestion. If not, please let me know where this should go.
The Ezoic dashboard needs an "Effective EPMV" for premium users. Without deducting the cost of the premium subscription any EPMV you see there is going to be considerably over inflated.
For example, this month as of 12/24/2019 my I have made $108.57 from Ad Partners and $60.21 from Premium Ad Partners. My visits are sitting at 5349. The reporting tells me my EPMV is $31.55. That isn't correct though because of the subscription to get into Premium. You would need to deduct the cost of premium for 24 days from the Premium Ad Partners revenue ($44 / 31 days in December * 24 days past in December) which = $34.07 rounded up. So in essence my "Effective EPMV" is (($108.57 + $60.21 - $34.07) / (5349 / 1000) = $25.18. That is significantly less than the $31.55 EPMV that Ezoic is reporting.
Without visibility into this metric people are assuming they are getting WAY BETTER EPMV with premium when in actuality they are getting slightly better (at least in my case) EPMV. This metric is absolutely in favor of perceived value for Ezoic but I do believe it is quite deceptive in that regard because there is an inescapable cost that get netted against our "earnings" that is hidden.
