CPC/CTR to be added to reporting
Hi,
as discussed with Mike McGuire and John Cole, I would like to suggest adding both CTR and CPC to reporting for each variant on Experiments page.
It would help very much to do deeper analysis for many purposes.
Thanks.
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Unfortunately, no one was able to provide us with a more detailed explanation of how this information would be helpful so we're going to close this for now.
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We have had several people vote on this item, but we are still struggling to understand it's usefulness. Could someone explain how you would use this information?
Technically, it's enormously challenging for us as we work with a very large number of ad partners, many who don't report this metric to us and many others that pay on CPM, etc. That said, if we can better understand it's important we can analyze solutions.
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Thank you for the suggestion. We would like to learn more about the usefulness of this feature. Would you be able to provide an example of where either metric would be helpful to you?
For example, lets imagine one scenario with a higher CTR and one with a higher CPC. Which would be better and/or how would the information be useful?
Variation 1, CTR of 5%, CPC of $.20
Variation 2, CTR of 2.5%, CPC of $.40