The way we generate ad placeholders is tedious and error-prone.

Let's say for example that I'm creating ad placeholders for a long-form article. I want to have horizontal ad placeholders placed throughout the article. If I want each of these placeholders to have the same settings, I need to re-enter the settings manually every time. This takes forever, and if I mess up once I have to go through all of them to figure out what went wrong.

So here's what I propose: Placeholder Templates.

Creating a placeholder starts with a template. I pick the placeholder type and fill in all of the settings just like the current form, but instead of creating an actual placheolder it creates a template. Then, you can create individual placeholders which use the template as a basis, and you can choose to override the settings from that template or just slap a new name on it and call it good.